High Fashion Online Store
Type
UX
UI
Web Design
E-commerce
Goal
The overarching goal for designing the high-fashion online boutique was to create an immersive, seamless, and visually captivating user experience that not only showcases the exquisite products but also engages and delights customers, fostering a sense of exclusivity, ease of navigation, and personalized interaction, ultimately driving conversions and establishing the brand as a leading destination for luxury fashion enthusiasts.
Responsibilities
User research
Competitive audit
Paper and digital wireframing
Low and high-fidelity designs
Brand Indetity Design
Iterating on designs
Date
August 2023
User Research & Competetive Audit
Competition
Alyx
Grailed
Rick Owens
Vitkac
Insights
Every website aims for a simple, minimalistic design that is easy to navigate,
Shipping & Returns is clearly displayed to a user
Delivery time is often not displayed without adding an item to the cart
Persona
Wireframes & Low-Fidelity Design
Takeaways
During this design stage, digital wireframes were developed to delineate the visual structure and layout of the website. These wireframes serve as a blueprint guiding the design and functionality of the site. Utilizing a Low-Fidelity design approach aided in establishing the overall ambiance of the website and contributed to the selection of
a primary color, which was derived from a School Symbol
a primary color, which was derived from a School Symbol
Visual Structure determinated
Hierarchy established
Leading color selected
Placement of essential elements outlined
Wireframes
Low-Fidelity Design
Hi-Fi Design
Takeaways
What I learned
Designing this platform has been an instructive experience, teaching me fundamental aspects of constructing an e-commerce website. Recognizing user needs during product browsing, comprehending the customer journey, and identifying crucial elements are invaluable lessons that undoubtedly contribute to enhancing future designs.
Thank You!
Thank you for your time reviewing my work on the High Fashion Online Store! If you'd like to see more or get in touch, my contact information is provided below.